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In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more soph...
By Deirdre K. Breakenridge
Paperback: 176 pages
Publisher: Pearson FT Press; 1 edition (April 27, 2012)
Language: English
ISBN-10: 9780132983211
ISBN-13: 978-0132983211
ASIN: 0132983214
Product Dimensions: 6 x 0.7 x 8.8 inches
Amazon Rank: 772397
Format: PDF Text TXT book
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