Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball

Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy.Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal i...

By Robert F. Lewis II
Hardcover: 176 pages
Publisher: University Press of Mississippi (December 8, 2009)
Language: English
ISBN-10: 1604732075
ISBN-13: 978-1604732078
Product Dimensions: 6 x 0.6 x 9 inches
Amazon Rank: 5649442
Format: PDF Text TXT book

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Robert Lewis' extremely well-written book provides an informative history of baseball. He presents baseball as a sport, as a domestic monopoly, as an neocolonial power, and as an international business. Lewis expertly describes how Major League Bas

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